The North Seafront Programme, a project in progress that includes 14 initiatives that showcase culture-based urban regeneration, a high-quality waterfront promenade and climate resilience, demonstrates the advantages of a culture-based approach to the sustainable socio-economic development of George Town’s valuable heritage and environmental assets. Furthermore, the project will significantly increase the availability of open space in the city and improve public amenities in the World Heritage Site’s most significant public concourse area.