Business Manager – Traditional Techniques & Materials Venture (Based in Penang)


We are seeking a commercially driven and technically curious Business Manager to grow our traditional techniques and materials business in Penang. This role operates at the intersection of heritage conservation, sustainable construction, and client engagement, where technical knowledge and commercial sensibility must work in close dialogue.

The Business Manager will be responsible for developing the market, securing projects, and supporting the preparation of quotations under supervision. They will also ensure effective coordination between clients and our production facility, maintaining clarity, efficiency, and quality throughout project delivery.

A key aspect of this role is the ability to translate the value of traditional materials, such as lime-based plasters, mortars, and heritage finishes, into clear and compelling propositions for clients across the heritage and boutique commercial sectors. This requires both commercial awareness and a genuine interest in traditional craftsmanship and material performance.


Key Responsibilities

1. Business Development & Sales  

  • Lead market development and business growth in Penang and the wider region
  • Build and maintain strong relationships with architects, property owners, consultants, contractors, and clients
  • Identify, pursue, and secure projects within heritage, hospitality, and boutique commercial sectors
  • Translate the value of traditional materials into clear and compelling commercial propositions, positioning them as premium, climate-responsive alternatives to conventional finishes
  • Conduct site visits, present solutions, and convert leads into projects

2. Quotation & Project Scoping

  • Conduct initial project assessments to understand scope, technical requirements, and client expectations
  • Prepare accurate and commercially viable preliminary cost estimates and detailed quotations under supervision, including cost breakdowns for materials, labour, logistics, and ancillary works while ensuring material integrity and clarity
  • Support the development of standardised pricing structures, cost templates, and commercial pricing strategies to strengthen market positioning
  • Coordinate with the production team to verify material availability, lead times, and technical feasibility
  • Support site visits and client meetings to refine project scope and technical solutions
  • Prepare weekly activity reports, including site visit summaries, client interactions, and photographic documentation
  • Ensure clear communication across all stakeholders throughout the project lifecycle


3. Production & Operations Coordination

  • Ensure the production facility maintains adequate stock levels of materials
  • Coordinate delivery timelines between production and project requirements
  • Assist in material selection and system specification based on project requirements while monitoring the quality and consistency of outputs
  • Support continuous improvement of production processes
  • Coordinate between clients and the production facility to ensure smooth project execution
  • Monitor project progress, ensuring alignment with scope, timeline, and quality standards

4. Technical Learning & Market Translation

  • Develop a strong understanding of traditional materials and techniques, including lime-based plasters, mortars, mineral finishes, and heritage surface treatments
  • Interpret technical information into clear, accessible language tailored to clients, consultants, and non-specialist stakeholders
  • Translate key material qualities including breathability, compatibility, durability, and reversibility into commercial and architectural value propositions
  • Support the preparation of technical presentations, material samples, and demonstrations
  • Contribute to the development of educational and promotional materials
  • Stay informed on heritage conservation principles, sustainable construction trends, and material innovations

5. Brand & Market Positioning

  • Develop and communicate a clear narrative identity for the business, positioning traditional materials as relevant, high-performance, and climate-responsive solutions
  • Support the development and implementation of a coherent brand strategy aligned with heritage and sustainability values
  • Identify and engage target markets across heritage, hospitality, cultural, and boutique commercial sectors
  • Build and maintain strategic relationships with architects, consultants, developers, and contractors
  • Promote traditional techniques and sustainable material practices through client engagement and presentations
  • Monitor market trends in heritage conservation and sustainable construction, identifying opportunities for growth
  • Support digital visibility, including website content, social media, and professional platforms
  • Prepare weekly reports summarising marketing activities, client outreach, and site engagement


Skills & Experience

Essential

  • Approximately 8-10 years of overall working experience, including 2–5 years in construction, materials supply, cost estimation, quotation preparation, or project scoping
  • Experience preparing quotations or pricing for construction or building-related works
  • Ability to read and interpret drawings, specifications, and technical documents
  • Demonstrate the ability to document and report on activities undertaken
  • Strong commercial awareness with the ability to translate technical expertise into client-focused value propositions, win work, and successfully close deals.
  • Excellent communication and interpersonal skills, with the ability to engage clients confidently and build long-term relationships
  • Highly proactive and adaptable, with the ability to work effectively in field-based environments, independently, and as part of a team
  • Demonstrate interest or experience in heritage conservation, traditional materials, or sustainable construction

Desirable

  • Background in sales of building materials, construction products, or related industries
  • Exposure to heritage, conservation, architecture, or interior design sectors
  • Understanding of project delivery processes in the built environment

Personal Attributes

  • Curious and eager to learn — motivated to understand materials, techniques, and processes in depth
  • Respectful of craft and heritage — demonstrates sensitivity toward traditional knowledge and cultural value
  • Strong communicator and listener — able to translate complex ideas into clear, engaging language for different audiences
  • Relationship-oriented — builds trust with clients, collaborators, and artisans through clarity, reliability, and respect
  • Collaborative and team-oriented — works effectively with multidisciplinary teams and contributes positively towards shared goals
  • Detail-oriented and methodical — attentive to both technical accuracy and commercial implications
  • Professional integrity — committed to transparency, accountability, and quality in all aspects of work


Why This Role Matters

Traditional materials are not only essential for conserving heritage buildings but also offer practical advantages for modern tropical environments, including improved thermal comfort and moisture control. This role is critical in bringing these solutions to market, ensuring that traditional knowledge continues to shape contemporary built environments.

This role sits at the intersection of heritage, material intelligence, and contemporary construction. Traditional materials are often undervalued, despite their proven performance, durability, and environmental benefits. Their relevance today depends on the ability to translate their value into modern practice.

The Business Manager plays a key role in bridging knowledge and application, ensuring that traditional craftsmanship moves beyond preservation and actively informs current building practices. By connecting clients, designers, and production, the role supports the use of breathable, compatible, and climate-responsive materials in real projects. More than a commercial function, this position contributes to the continuity of knowledge, helping shape a built environment where heritage, performance, and long-term value align.

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