Senior Associate, Brand & Communications (Based in KL & Penang) - Careers

The Senior Associate, Brand & Communications is responsible for supporting the Brand & Communications team in developing and delivering clear, compelling and effective communications to key audiences. The role supports the management and implementation of corporate communications, programmes and events for Think City, while providing guidance, feedback and advice to regional teams in planning and executing communications on the ground.

RESPONSIBILITIES INCLUDE

1. Brand & Corporate Communications

Support the Brand & Communications team in developing and implementing holistic brand and corporate communications strategies and messaging projects.
Ensure the external branding and communications strategy is executed according to plan and contributes positively to Think City’s overall brand and reputation.
Develop and manage corporate communications, business development communications and content projects as required.
Monitor and implement branding, communications, content and PR initiatives across ATL, BTL, OOH and digital platforms, and recommend improvements where appropriate.
Review and edit communications content to ensure accuracy, effectiveness and compliance with corporate standards and requirements set by funders or partners.
Work with third-party partners and vendors to ensure timely implementation and maintain up-to-date reports.
Manage website strategy and content for Think City and The Citymaker.
Analyse social media and website analytics and recommend strategies and improvements based on insights.
Assist in strategising, planning and implementing monthly EDMs.

2. Public Relations & Corporate Events

Support the management of Think City’s public relations programme and corporate events.
Assist in developing and implementing strategic media relations plans.
Plan and execute media relations programmes, activities and events.
Develop and coordinate media-related materials, including press releases, media statements, FAQs and other supporting materials.
Support interview pitching and media engagement activities.
Work with third-party partners and vendors to ensure effective implementation and timely reporting.

3. Programme & Initiative Communications

Ensure identified actions and initiatives under Urban Knowledge and National Initiative programmes are effectively marketed and communicated to key stakeholders.
Work closely with the Brand & Communications team to ensure programme communications and marketing plans are aligned with Think City’s broader brand strategy.
Support the planning and development of flagship programme collateral and media materials, including press releases, FAQs, speeches, presentations and key messages.
Implement and project manage communications plans in collaboration with relevant Flagship Leads.
Manage third-party vendors, partners and collaborators as required to deliver programme communications.

4. Organisation-wide Communications Support4. Organisation-wide Communications Support

Support teams across the organisation in developing appropriate communications plans and content ideas for key programmes, projects and events.
Assist in developing key messages, communications materials, speeches, Q&As, presentations and other content as required.
Support HR and management in planning and delivering internal communications and employee engagement initiatives.
Provide communications guidance and support to regional teams to ensure consistency with Think City’s brand and communications standards.

Minimum Qualifications

Degree in Communications, PR, Marketing, Journalism, or related field.

Minimum years of experience:

4–6 years of relevant experience, with some leadership exposure.

Type of Experience

Experience in branding, PR, media relations, or event management preferred.
Proficiency in design and digital tools (e.g., Canva, Adobe Creative Suite) is an added advantage.
PR agency or FMCG industry experience, with strong knowledge in the use of various distribution channels, particularly electronic delivery, online, website, and social media.
Experience in supporting Marketing Communications campaigns, including development, execution, and event coordination.
Experience in preparing training materials or assisting in training delivery.

Competencies

Drive for Results
Influencing Others
Building Relationships & Networking
Problem Solving
Teamwork
Self Awareness and Openness to Learning

Technical Skills

Preparing media plans, briefing materials and releases and responding to media queries.
MS Office
Stakeholder Mapping
Design and graphics (optional)

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General INFo

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JOb ApplicaTion

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Type of Role

Permanent
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What is your expected basic salary range (excluding benefits)?

,000.00 - RM

,000.00

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